Is Wireless Internet Technology Making Journalism Obsolete?

It is no secret that newspapers, magazines, and other publications of traditional journalism are badly hemorrhaging readership. Many people familiar with the industry put the blame on mobile broadband and other Internet technologies, which has led to the Internet rapidly replacing these publications as people’s primary source of news. What impact does this have on the profession of journalism, and on the quality of news that people receive?

Years ago, traditional forms of journalism – i.e. print journalism and television journalism – were largely considered authoritative, independent sources of information. For example, television anchor Walter Cronkite is perceived as turning the public in the United States against the Vietnam War through his efforts to hold the government accountable for its prosecution of the war. Newspaper and television reporting is still largely cited as a reliable source of information in academic publications, similar to the results of formal, scientific studies in disciplines such as biology or chemistry.

However, many people fear that modern Internet journalism has undermined both the independence as well as factual accuracy of journalism. Since the beginning of 24-hour news television, many experts in the field have argued that this journalism has been less about truth, and more about entertaining viewers and getting the “scoop” before one’s competitors. Traditional publications were shamed by the fact that President Bill Clinton’s affair in the Oval Office of the White House was largely uncovered by Internet journalists. Since that event approximately fifteen years ago, Internet journalism, using tools such as 4G internet service and WiMax, has only grown in prominence.

Some have noted that established journalistic institutions instill a code of ethics in their reporters, emphasizing above all to them the twin pillars of accuracy and independence in their pursuit of the truth. By contrast, according to certain people, Internet journalism follows no code of ethics. Therefore, one can never really be sure that personal biases are not distorting Internet reporting. Internet journalism can devolve into an exercise in ferreting out “spin,” or the ways in which these journalists attempt to influence current events as well as simply report on them.

However, one only has to think back to the “yellow journalism” of William Randolph Hearst and others at the turn of the 20th century to rebut this argument. Hearst clearly used his newspapers, as trusted as they were by many people at the time, to promote his particular political agenda and causes. Rather than promoting and serving an educated citizenry, “yellow journalism” was a form of political speech, rather than an attempt to shed light on the events of the day. Thus, it can be said that the debate over whether journalism is a tool to influence or to inform citizens is not necessarily a product of the Internet age.

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The Benefits of Mobile Internet Technologies

One important global innovation is the birth of internet. Since then a lot of people had already relied on faster connectivity of the internet. From personal needs to financial transactions, everything now has the influence of internet. On that note, the world should be thankful with this kind of development in technology. It had made the lives of individuals easier and accessible. Most of all, it made possible all things that people knew would never happen.

Through the undying demand of people for technology to serve their needs, mobile phones were made with internet connection capacities. This was made possible because this compliments the lifestyle of a busy individual who relies on his/her phone and internet connection during day to day interactions.

The major benefit of mobile internet technology has been very much observed on how it affected the individual’s communication and transportation affairs.

In terms of communication, it proved that it can transcend through time and space. The existence of social networking sites like Facebook and twitter had made it convenient for people of different places to share information and interact through Facebook chat. With mobile internet, it doesn’t stop you from being visible all the time. Now that you can access these sites on your phones, you have the chance to give live updates to your friends, upload photos straight from your phone and give them live feedbacks anytime and anywhere.

Mobile internet helps make businessmen always on the go. With your internet connected phone, you can open your emails and check your accounts instantly. You don’t have to carry with you portable laptops because now, you can already do transactions in your phone. You don’t underestimate the power of your mobile phone. Aside from checking mails, you can also use it to check your other accounts like bank transactions. Know the latest news through live streaming; learn the latest fad through lifestyle sites. All that and more with just the power of your fingertips.

In terms of transportation, mobile internet keeps track of directions. When scheduled for a flight, you can use your phone to check the airline sites and avail of the cheapest promo and you can book them right away. There’s no need to go to the airport. All there is to do is use your phone. When driving to your next destination, you will never be lost when you access the internet and use Google maps. Even if you’re not familiar with the place, it can get you there in no time with no other device but your phone.

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Innovation and Manufacturing – Proximity Is Paramount Even With CAD CAM Internet Technology

Perhaps you have heard that GE and other major companies want to build an “Industrial Internet” which would allow secure transmissions with incredible bandwidth. This would enable the designers, innovators, and factories to collaborate in real time with huge files and lots data. Not only great for design but also for the animation and movie sectors, or the future of 3-D printing, holographic imagery, and a host of new technologies coming online now.

Certainly, the military would also like this, and the government, perhaps even the future of the E-Republic as well. In the past many have said that the designers need to be close to the manufacturers, materials, die and tool makers, and marketplace to insure a fast information feedback loop on changes to insure seamless transition from design to fruition. This makes sense of course.

One challenge I am having with all this is that this is not new knowledge, we’ve always known, but not some are replaying it as if it is a new finding. As a former franchisor founder and entrepreneur, to me this is all second nature, but apparently some outside of business or the actual doing of things have purported this as a new finding.

MIT Technology Review had an interesting article published on January 13, 2013 titled; “Manufacturing in the Balance – Inexpensive labor has defined the last decade in manufacturing. The future may belong to technology,” by Antonio Regaldo, which describes an interesting Harvard paper and research piece on innovation, management, and manufacturing.

Now then, as interesting as this research paper may appear to be, it should be noted that I’d read the same argument in 70s, 80s, and 90s in various business books – what I am saying is that Harvard business professors need to pony up with original thought and not PR their attempts at plagiarizing ideas from past periods. They as professors should know or should have known this is NOT news, if they didn’t know they are incompetent and should not be professors or researchers, if they did know, they stole the idea, showing a lack of integrity in my view.

Okay so, what am I saying here? Well, I am saying that I personally am not all that impressed and want real new, and relevant information, I’d expect more from a University with a rich history like Harvard, I am not impressed and even though my ancestors (direct) started that institution, I cannot sign on to this research as anything new or even legitimately relevant, it is known knowledge and anyone who has ever run such a company ought to inherently know this as a standard base of knowledge, it’s just obvious, it was no revelation back then nor now.

If humans really want to excel at innovation they need to start innovating, stop talking about it, and start doing it. Yes, we need to the tools to streamline the process, we’ve always needed faster ways to get ideas to market, or inventions to reality, there is nothing new about that, nothing at all. Please consider all this and think on it.

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Internet and the Evolution of Digital Media

Just think of the time when we were living with primitive technology where the idea of a television could have been termed a dream of daydreaming individuals. Likewise, take example of any gift of the modern science and technology; most of them were not even thinkable in the past. Online media is not different from such advanced gifts of science and technology.

Digital media is simply referred to any type of electronic media such as cellular phones, digital video, compact discs, internet, e-book, television, minidisc, computer, e-Commerce, video games, and other interactive media. The media that can be stored in electronic way is the digital media. There is no doubt that internet is the most important mean of digital media, which offers great flexibility to store digital content, such as pictures, rich text, audio and video material, as well as graphics. We can see how the digital media on the internet is developing day by day.

The simple form of digital media is text. In its primitive stage, internet was accepting text as digital information storage point with many limitations. As internet technology advanced, we got good word processing and text editing options. Data storage started to shift from papers and files to computer’s paperless storage media which made information available just a mouse-click away. When the information is stored on computers, sharing and further storing on the internet became very easy and accessible to the interested ones. At this stage, the digital media started to take a considerable shape.

As the next step towards advancement, more options were introduced on the internet that made it possible to add photos and images to the text message, or pictures replaced text in some cases. This made the online media and also the development of online news more impressive on the internet and started helping people in many directions – personal, official, and commercial.

Audio options started to play their active part in the middle of 1990 with the easily usable mp3 files. Soon after this facility, music and vocal messages started to play a very important role as effective online news options.

Online news on the internet got a big boost when video was introduced. This made the things more impressive and presentable. Like pictures, video sharing also became very popular.

With rich text, graphics with high quality pictures and images, online media on the internet has reached to a considerable height. It is not all, as the future will see more development in this sector.

It is worth noting how the great evolution of online news on internet is helping the people around the globe; how easier marketing has become; how it is helping businesses to grow globally; and so on, the benefits are many. There is no doubt that now many businesses solely depend on the proper usage of news media on the internet. We just need to harness the hidden powers of internet and avail this highly beneficial digital media.

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The Future of Intenet Technology

Nowadays, the internet is all pervasive with virtually any country in the face of the earth being connected to the World Wide Web. As one can understand being connected does not solve all the problems. Yet here one should remember that the amount of internet users and the availability of internet technology is what matters in the future development of the Hi tech industry in the given country (Stephenson, 91). The first world countries of the USA, Japan and Western Europe have computers everywhere and a great opportunity to be involved in the development of technology.

Speaking about developed countries I would like to note that 100% of businesses in the USA and Japan have computers at the work place, while this number is 98% in Western Europe (Perelman, 34). The amount of computers at home is also relatively high with the figures of 45%, 60%, and 20% for the USA, Japan and Europe correspondingly (Perelman, 34).
The Less developed countries of Eastern Europe and Asia although have computers at work and home yet show much smaller results (60% and 10% correspondingly).

As for the Underdeveloped countries I would like to note that the computerization of such countries is extremely low. Less than 10% of businesses and 1% of homes have computers in the underdeveloped countries, with the absolute absence of one’s own technology or productive capacity (Perelman, 36).

Speaking about the implications of such digital divide I would like to note that it does matter in the long run whether a country produces computer or potato chips and whether it uses computers or calculators at the work place.

The under-computerization of the under-developed countries does not positively impact their future economic development. The first world countries that are Technology intensive, yet have expensive labor, utilize the computer and information technology to minimize costs and related expenses. By doing so, they managed to reduce the overhead and make their goods very competitive on the global arena. The underdeveloped countries that are low-tech yet rather labor intensive have cheap labor as their sole advantage that allows them to compete for the place under the sun with the first world countries. With the advent of the new information technology, these countries are no longer able to compete, because the first world countries currently start to drastically minimize costs and compete with the third world countries (Stephenson, 90).

Such difference in the technological divide that currently exists in the world makes the richer countries even richer while the poor countries even poorer. The children are not able to learn as productively as they could have should their schools or homes have the Internet. Thus, these countries initially have an educational disadvantage which in the long run means the whole country poor economic growth (Perelman, 37).

This situation indeed is essentially different from the past instance of technological inequalities as it has been the case with the electricity and combustion engine of the past. With the industrial revolution the European countries received the increase in productivity when electricity and gasoline if applied to machines or lighting allowed the factories employ fewer workers while receiving the same productivity. The good lighting allowed these factories run around the clock, thus utilizing all 24 hour day for productive work that is impossible in the underdeveloped countries. Yet still, much of the thinking and analytical work during the electricity and gasoline time had to be done by men.

Therefore, the underdeveloped countries in the past, I assume could compete with number of people employed and still receive large total output even with lower productivity. For instance the Soviet Union although technologically developed, still had a very inefficient agricultural sector. Yet, that country deployed a great number of workers and large fields and still managed to receive large total output despite minuscule yield per worker. With the advent of the internet, the communication, technological development and idea inter-exchange, let alone trade, entertainment takes place around the world 24 hours a day. Many of the contracts are singed by the click of the mouse, while the world e-commerce totals for more than 4 billion annually. Even if the underdeveloped countries manage to present a good product to the market, without the information technology and internet, they would have a hard time searching for clients or distributors, thus increasing their costs to the point of unattractiveness of their product (Stephenson, 93).

In conclusion I would like to say that the digital divide as a matter of fact, is a serious problem of the third world countries and of those who want to help these countries monetarily with hopes to boost their productivity and economy. Without the sufficient internet access that in turn allows to increase the education efficiency, work productivity and minimize costs, these underdeveloped countries are doomed to seclusion from the world largest economies and will experience negative growth of their economies.

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There Are Really Only Four Ways To Make Money

People are always looking for money. We need finance to exist in this life, no matter who we are. Millions of people everyday are trying all sorts of gimmicks and get-rich-quick schemes and millions more are being hoodwinked with scams. There are really only four ways to make money!

FOUR WAYS TO MAKE MONEY

WIN IT. Not a sure way to raise finance and many people end up losing more than they win as they try to gamble their way to riches.

INHERIT IT. Not a sure way either. You have to have some rich relatives who think you’re the best thing after sliced bread.

BEG, BORROW or STEAL IT. Absolutely not recommended. All are short-lived with long-term consequences. Fraud, scams, dishonest dealings and lies have a short life. Ask “Bernie” Madoff, an American swindler, former stockbroker, investment advisor and financier trusted by thousands. He got away with his nefarious schemes for a long time, but they finally caught up with him. The FIFA chaps also found that this is a slippery slope.

TRADE SOMETHING FOR IT. Now we are talking! You either have to trade your TIME, ASSETS or EXPERTISE for money. There is no other way to real financial independence.

Once you understand this, the rest is much easier to figure out.

Ask yourself:

Do I have time available? Get a full-time or part-time job and work for someone. Look for opportunities or create them. Join sites like elance.com or fiverr.com and offer your services. Remember, though, you only have so many hours in a day.

Do I have assets I can trade for money? Good question. You can get into Affiliate Marketing by recommending products from online marketplaces like Amazon, ClickBank, JVZOO and get paid good commissions for sales without having to handle the goods and finance yourself. Then you have eBay, Craigslist, OLX, Bid&Buy and a host of other sites that allow you to buy and sell. You can even sell at Fleamarket stalls, and bazaars. There are opportunities everywhere.

Do I have some expertise? This is a far better question and the results are more satisfying. Write some short reports and sell them to people who need to know what you know. Write Kindle books and publish them for free on Amazon’s global platform – and earn great royalties ranging from 30% to 70%. Teach courses on Udemy. Run seminars and webinars.

Why would people want to pay you for information when they can find it free on the internet?

Simply because they have to search for the information they want, sift out the good from the not-so-good and put it all together in a workable plan. It’s so much easier to pay someone who knows exactly what to do and worth the money as they exchange their cash for your expertise.

Think about it. Everybody knows something that others want to know. You can write one course, one eBook or one report and sell it over and over again.

All you need are some creative ideas.

You can get the “how to” by asking Google and watching some YouTube videos that walk you through the technical side of things.

I have an Author friend who ends every teaching session with the words: “Now Go Home… and Write Something.”

I end this article with the same thought: Now Go Home… and Trade Something!

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The Best Personal Development Tools Recommended

Anytime I remember the beginning of my journey into establishing my presence and business online, I smile and laugh because of how I run my business back then. The truth is that I didn’t have any direction. Remembering those days when I drag myself out of bed to do a bit of blogging here and there, and placing ads on those blogs still makes me laugh.

I didn’t set any goals for myself and was not cocksure of what I really wanted to achieve. The resultant effect of this was that I bounced from opportunity to opportunity because I was distracted by the different kinds of marketing strategies and ideas that captivated my unfocused and goalless mind. But the day came when I realised that results only comes from focused efforts in one or two areas.

The reason am telling you this is because I want you to learn from my past experience and to relate it to what I am going to talk about. Apart from not having any clear cut plan, I also didn’t have any personal development tools in my arsenal to ensure a continuous success. Believe me, for you to build your dream business (I assume this is the reason you are reading this post) or climb the highest mountain in the world, you need the “right” tools to accomplish this.

Just like a mountaineer needs the “right tools” to climb the mountain, a business owner also needs the “right tools” to use in order to achieve success in their business. You have to embrace personal development because ignoring it will definitely be to your detriment. Those who ignore personal development on a personal and corporate level will surely experience stunted business and personal growth. Hence, the right personal development tools must be utilized alongside a focused plan to achieve and ensure success.

Over the years, I have come across different type of tools and resources which have contributed to my success in the different industries I have been and am involved in. Though these tools are a big part of my ongoing learning process (yes, I am still learning because I want to sustain my success), the success I have attained in my physical rehabilitation business can be attributed to a strong personal development plan and the right tools I use in order to keep me on the right track.

You see, this applies to every aspect of your life too and I want to help you with that. In this post, I will share with you some of the key personal development tools I have come across on my business journey. Like I said at the beginning of this post, apart from not having a clear cut goal, I also struggled with a lot of personal issues, one of which was confidence and self-assurance.

As I am being honest with myself, I also want you to be honest with yourself because I know that once you use these tools am about to teach you, your life and business will be positively affected. So open your mind. Know what you want to get out of this post and what you want to change because this is the first step to positively change your life and business.

1. TED

Have you ever heard about the TED talks? And if you have, how many of these talks have you watched and listened to, and how many of the individuals giving speeches on this site are you following? If you haven’t heard about the TED talks, then you are about to find out what it’s all about.

TED (Technology, Entertainment, and Design) talk is a global set of conferences run by a private non-profit organization known as the Sapling Foundation, under the slogan “Ideas Worth Spreading”. It is one of the best free resources on the internet for education, fresh ideas and enlightenment as far as business and mind-set issues are concerned.

It is a website where people watch videos on a variety of different topics. Though some of the videos there might not be related to what you are looking for, you will surely find some that you will be of use to you. One thing I also want you to know is that the individuals who give speeches on this site are some of the smartest and most successful people in business and in the fields they specialize in. I highly recommend that you check out this site, see what stirs your mind and apply the ideas being discussed.

2. Mindbloom

As the name suggest, the aim of this site is to enhance your life. This site enables you to work on whatever it is you want to work on by way of creating a “tree” for free. One of the core aspects of Mindbloom is the “bloom” programme. Apart from using it to wake up on the right side of your day, you can also use Bloom as your morning wake-up call, to remind yourself to eat a healthy snack between meals, to shift gears after work by scheduling a bloom with your favourite song and family photos, to remind yourself to pack lunch so as to save a few dollars each day.

You might think these “little things” have no effect on your life, but I can assure you that it had and is still having a great effect on mine. So these “little things” can improve the quality of your life and there are many more personal development tools on this website that can help you with the different aspects of your life. I definitely recommend that you check out this site.

3. Udemy

This is another site that I strongly recommend you check out immediately. If you are looking for a course in a particular area, look no further than Udemy. The site provides a wide range of courses on different subjects. Just name it and Udemy will probably provide a well-structured course on it. These courses are handled by experts who have excelled in their different fields. So you are definitely in good hands.

Let’s also look at this from a business perspective. We all know that knowledge is power (that is if the knowledge is put into action) and the more knowledge you have, the more valuable you become. By being more valuable in your chosen niche, you will be able to improve your business income by improving yourself and the business. Less I forget, it is worth knowing that some of the courses on this site are free. What can you get for free these days? What are you waiting for? Check out this site.

4. Lumosity

This is another mind blowing site designed and maintained by neuroscientists. Yes, these neuroscientists really know what they are talking about when it comes to the optimal performance of the brain, the subconscious and conscious mind. Believe me, just as you know your conscious mind is always at work, your subconscious mind too is “never” on holiday.

The development of the mind is so important because the state of your mind can either positively or negatively affect any endeavour you undertake. This is why am also recommending this site for you. The strength of the mind is equally as important as the strength of the will. With more than 50 million users, many paying $15/month or $80/year for full access, the services being offered on the site has caught on like wildfire. Like anything other personal or business endeavour, you only get out what you put in.

As a company, Lumosity work with over 100 researchers all over the globe. Test results after a 10-week period have shown that after working with 4000 participants completing crosswords, half online and half on Lumosity, the Lumosity group improved more than the crosswords group on an assessment of cognition. Like it or not, the statistics are strong. So it may be worth a go.

5. Vision Board Deluxe

This is a great app which does pretty much what it says on the tin. You are at liberty to create your own vision board which will propel your success even further than you think. And this can be done on the go by using your phone or tablet. You may be familiar with this concept of creating a vision board and why people do it if you are a big fan of personal development. And in case you are not or you want more information on this, let me explain.

As I have said before, your subconscious mind is always working. In fact, whether you realise it or not, it’s working really hard, even right now as you read this post, filtering all kinds of stimuli from the environment around you. If it doesn’t do that, you would go completely mad from everything you have to process. But the subconscious mind is far more important than just filtering all kinds of stimuli. It is also the most important factor in many successful people’s journeys.

Once you create a vision board, you activate your subconscious mind by constantly reminding it that what you are doing is so important. You are focusing your mind on what you truly want and because of the excellent bit of kit it is, it will work to ensure you receive everything you desire. You may not fully understand this idea (though I would be happy if you could catch this idea right away), but I promise you, your subconscious will open doors and your eyes to opportunities you didn’t even know were there.

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Digital Marketing on a Budget in 2017

The most important thing about cost-effective marketing is to focus on high-return activities. Different channels work for different companies, there’s no one-size-fits-all. If there’s one thing we know though it’s that you should absolutely spend money on marketing your business online. Even a budget of $1,500 can go a long way.

Research $0

The great thing about research is that the only resource you’ll need to spend is your time. If you don’t do thorough research before spending your first marketing dollar you probably won’t put the remaining $1,499 to particularly good use.

A good place to start is by doing a quick Google search of your industry, identifying patterns, understanding consumer behaviour, studying your competition, and even reaching out to your target audience for first-hand market research. The data you collect during this process will serve as the foundation of your campaign.

Certainly, there are ways you can spend money on research. There are organizations that sell reports with seemingly critical information, as well as tools that’ll pull data from around the web for your consideration. Services like Springwise and Trendwatching are great for this, but can be a bit pricey. There’s more than enough free information out there to help get you off the ground.

Email marketing $350

In spite of all the new tools and techniques, email marketing continues to prevail as one of the most effective marketing methods you could implement. The fact is, your email list is gold – these are people who have responded to your outreach, opted in and are primed to hear from you. If you do nothing else, take advantage of email marketing and center your campaign around it.

So what does $350 get you? Right now, it’s the equivalent of a one-year subscription to MailChimp, which needs no introduction. An email list of 2,001-2,500 contacts will cost you $30/mo, technically totalling $360/year. Depending on the size of your list and needs, you can pay more or less – it’s free for up to 500 contacts.

New apps such as Conversio, showcased on my startup’s website evercloud.co, allows you to easily grow revenues by supercharging existing customers through intelligent email receipts and thus increasing lifetime customer value.

Video marketing $300

According to Cisco, consumer internet video traffic will account for 80 percent of all consumer Internet traffic globally in 2019. That is a whopping 64% increase from 2014. For marketers, if you’re not already taking advantage of the impact that videos have in your content marketing strategy, then you absolutely have to jump on the bandwagon.

Posting unique content to YouTube or Vimeo and sharing it on relevant social media channels can help establish an online presence. Of course you can also just share interesting third-party videos to your followers if they’re relevant, but it’s also important to create your own videos.

Alternatively, you can sell videos on Udemy, an online learning platform, which can be a powerful sales vehicle for individuals and businesses who want to share their knowledge and leverage their expertise and generate a scalable, recurring revenue stream.

Costs associated with video marketing can vary. Video editing software and hosting doesn’t come cheap, services such as JWPlayer cost $300/year, but can easily prove to be a very shrewd investment.

Paid social media marketing $450

With a bit of testing you will quickly know which social media platform to focus your content creation and promotion efforts on. This isn’t to say that you should forget about posting or interacting on other channels. But when it comes to spending money, nail it down to the one or two platforms you’re confident will get the best engagement.

Once you’ve identified your channels, start promoting your best content with paid ads. Get up and running with a business page on Facebook or promote content from any type of account on Twitter, Instagram, and/or LinkedIn. A Twitter card, for instance, can give you a brand boost and build your email list at the same time. LinkedIn not only offers boosted posts, but also detailed analytics that helps ensure your posts are reaching your desired market. That $450 budget will prove one of the most inexpensive ways available to get your message in front of (highly targeted) new eyes. When used effectively, any major social media site can help you gain traction and collect followers quickly, leading to more interaction and sales in the future.

Sometimes managing all your social media and online presence can be time-consuming. That’s where companies like Hootsuite and Mention become extremely useful. Hootsuite lets you manage all your social media pages from one dashboard and has other tools such as scheduling your posts, and Mention is your eyes and ears for what people are saying about your brand online. And then there are newer services, like Kickstagram, a platform to successfully manage and make the most out of your Instagram account. Additionally, Publicfast lets you connect with social media influencers, which can have a massive impact on your social media efforts. And of course you can always outsource your social media marketing to pros like GoodAudience, who have the knowledge and experience to really grow your social media presence.

Don’t be afraid to look beyond social media platforms – community sites like Quora, Reddit, and Medium can be a great way to advertise your product or service. Just make sure you aren’t blatantly promoting your business, it won’t be well-received!

Content Marketing $400

Never underestimate the power of good content. Blog posts, infographics, whitepapers, eBooks, newsletters, whitepapers, videos, webinars, the list goes on! If you’re not a confident writer or simply don’t have the time to dedicate to writing your own blog you can look into outsourcing this task. Blog Hands is a blog content writing service meaning your blog will be one less thing to worry about, and costs are completely dependent on the length and number of blog posts you’d like. Allocating roughly $400 would be a good place to start, which would get you ten 400-word blog posts. 400 words is a bit on the short side, but they also have plans for 800, 1,200, and 2,000-word blog posts. The key here is to post relevant content that shows visitors your company is a thought leader in your respective field, while also helping with search engine optimization.

Ultimately, the strategies you choose to invest in may be different, and they probably should be, as every business and every target audience is different. What works for one group of followers may fall flat with another, which is why research and ongoing testing is so important. But what I want you to walk away knowing is that marketing doesn’t have to break the bank to be effective. With just $1,500 and a little research, you can successfully implement a full-stack digital marketing campaign. The great thing is that you will quickly learn what works and what doesn’t, and you can re-allocate your budget accordingly.

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How to Learn SEO: What Training Methods Are Best?

At its heart, SEO (search engine optimisation) is simple. The basics of SEO haven’t really changed since Google first started dominating the way people search the internet: make each page relevant to the topic it’s about; keep to just one topic per page; get some proof that it’s a worthy page by getting links pointing back to it.

Of course, like everything that’s outwardly simple, there are a lot of small details that need to be right.

Which is where SEO training comes in.

There are a number of different ways you can get SEO training:

Learn online

This can be done via articles such as this one, videos on YouTube, forums that deal with internet marketing and quite a few other sources.

Whilst this can be cheap – depending on how much you value your time – you need a certain amount of knowledge in order to be able to filter out information that’s no longer relevant or is just plain wrong.

For instance, a lot of the finer details of techniques such as link building change over time as Google does its best to reduce or remove the influence of the spammier techniques.

Which means that, yes, links are still important but some links are better than others and how the link actually links is getting more important.

Buy a course or a book

Amazon is awash with books on SEO. It gave me 8,325 in the books section alone when I checked just now.

You can check through the reviews of these to get an idea about the usefulness of the book. If you do that, pay more attention to the reviews from people who are marked as verified purchasers.

The look inside feature will also help you decide whether or not you get on with the style of the book.

And remember to check the copyright date. Books take a while to get through the publishing process, so the more recent this is, the better.

Courses are more difficult to check unless they’re on a site like Udemy which allows feedback and tells you the number of subscribers to the course.

The best online courses are membership based as these have the revenue to keep abreast of current techniques.

Personal SEO training

This is probably the best way to learn SEO.

The biggest advantage is that you actually have to set the time aside to learn.

Unlike a book or an online course where you can put it aside and – at least in theory – come back to it later.

That discipline can make all the difference to your learning experience. As much as anything because you’ve actually been physically (and hopefully mentally) present during the training.

You can then use what you’ve learned in your training to implement SEO on your website.

The implementation isn’t difficult. If anything, most of it is repetitive and relatively mechanical.

Even if you decide to hire an SEO expert to carry out the work involved, it’s worth doing some training yourself so that you can check whether what’s being done on your behalf is using the right techniques.

That’s something I was taught at university and have never forgotten. It means that you know the right things to ask and can check that what’s being done to promote your site will be likely to work positively for you.

The best way to learn SEO is to have face to face training.

You get tailored help to make sure that your precise needs are met and you can ask questions to make sure that you fully understand the search engine optimisation process.

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How to Choose the Proper Limo Service for Your Upcoming Special Event

There are several different event types that could require limo service. From weddings and proms to airport transportation and group events, riding in a limo driven by an experienced driver takes some of the strain off of the host. With the proper limo company in charge of the travel details, there is no need to be concerned how your party is going to get where they need to go.

The first and perhaps most important factor to consider when choosing a transportation company is how many people you have to fit in the vehicle. Some companies have large stretch limousines and stretch SUVs while other companies may only have town cars and vans available. Be sure to get an accurate count before deciding what type of vehicle you are going to get.

Some of the common types of vehicles available at many limo service companies include stretch Hummers, Lincoln Town Cars, and stretch limousines. All of these cars can transport various amounts of guests. A town car or sedan is sufficient for one or two people while a stretch limo or SUV works better for larger groups.

The next factor to think about is where you are traveling to and from. Many companies will only work in their local area while others will drive you anywhere you want to go. There are even some limo service businesses that will take their passengers across the country if that is what they want to do. Just be aware that the farther you go, generally, the more expensive the trip is going to be.

When calling around to various limo service companies, be sure to get quotes before you choose one. Every business is different and to get the best deal you need to shop around. Ask them about any added services that you may benefit from as well. Some businesses will add on more time or a beverage package for an additional charge if you want it as part of your trip.

If you are ordering your limo service for your wedding, you want to make sure that the company you hire will be accommodating to your needs. You are most likely going to want to stop and take pictures at various locations while still keeping a certain schedule. Be sure the transportation service that you choose allows you to be in complete control of what you are going to do while you are in the car.

Before making your final decision, go and visit the limo service company that you have decided on. Ask to take a look at the vehicle that they are offering you so that you can be sure it is one that you are going to be happy with. If you do not completely agree with what they have picked out for you, you will have the opportunity to view the rest of the fleet on the spot.

Whenever you are planning a special event and you want to get transportation, make sure it is done by a professional company that Is well-known and trusted. The most important thing is that you get where you need not only on time, but also safely. Check reviews and ask friends and family for suggestions before you settle on any one driving company.

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